Theoretical foundations of advertising through bloggers.
Definition of bloggers and their role in modern marketing.
Consumer psychology: how bloggers influence choice.
Types of advertising in the blogosphere: review of formats.
Analysis of the effectiveness of advertising strategies.
Methods for assessing the effectiveness of advertising through bloggers.
Comparison of traditional and blogger advertising.
Case stages of successful advertising campaigns with bloggers.
Target audience and its perception.
Audience segmentation: who is the consumer of advertising through bloggers?
The influence of blogger content on consumer preferences.
Feedback and interaction with the audience.
Ethical aspects of advertising through bloggers.
Transparency and honesty in advertising: what is important to know.
Regulation and legislation in the field of blogger advertising.
Ethics of cooperation between brands and bloggers.
Practical part: study of the influence of bloggers.
Research methodology: approaches and tools.
Results of surveys and interviews with consumers.
Conclusions and recommendations for brands.

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